Plan Your Visit

Join Us at bhbia2026

Everything you need to plan your trip and book your accommodation.

Venue Overview

bhbia2026 will take place at the Hilton Birmingham Metropole, located within the NEC complex, one of the UK’s best-connected and most versatile event destinations.

The venue is just minutes from Birmingham International Station and Birmingham Airport, and just off the M42, making it easy to reach from anywhere in the UK or abroad.

The Hilton Birmingham Metropole
The NEC Birmingham
Pendigo Way
Birmingham
B40 1PP

Visit the Hilton Birmingham Metropole website

Travel

By Rail

Birmingham International Station (B40 1PA):

7-minute walk / 5-minute drive

Accommodation

Delegates are responsible for booking their own accommodation separately from conference registration. Click here to access the accommodation portal

Rooms at the Hilton Birmingham Metropole and other nearby hotels within the NEC complex are available on a first-come, first-served basis.

An overview of the options available are below and exclusive conference rates are available through our dedicated booking portal. Alternatively you can book your own preferred accommodation direct.

Hilton Birmingham Metropole ****

The NEC Birmingham, Pendigo Way, Birmingham, B40 1PP (hotel website) - BHBIA Conference Venue

Conveniently located just off the M42, our hotel is directly connected to the NEC Complex and only a 5-minute walk from bp pulse LIVE. Birmingham International Rail Station is a short 12-minute walk or a 5-minute drive away, with monorail access to Birmingham International Airport. Explore the vibrant surroundings, with Birmingham City Centre just a 10-minute train ride away.

£142.50 + VAT per room per night (including breakfast)

Crowne Plaza Birmingham NEC ****

The NEC Birmingham Pendigo Way, Birmingham, B40 1PS (hotel website) - 12 minute walk from BHBIA Conference

The Hotel is located in a fantastic spot, only a five-minute drive from Birmingham Airport and a short walk from Resorts World Arena, and the NEC. Whether it is exhibitions at the NEC, concerts at Resort World Arena, or a trip away - we have you covered. The Hotel is situated just off the M42 motorway, which provides easy access to the M40, the M6 and the M1, and Birmingham city centre is only 15 minutes away by train from nearby Birmingham International station.

26^thApril - £134.17 + VAT per room per night (including breakfast)
27^thApril - £191.67 + VAT per room per night (including breakfast)

Ibis Styles Birmingham NEC and Airport ****

Bickenhill Lane, Birmingham, B40 1PQ (hotel website) - 16 minute walk from BHBIA Conference

Ibis Styles Birmingham NEC & Airport pairs purposeful design with a calm, contemporary aesthetic. Birmingham International station is just minutes away on foot, with direct trains to central Birmingham, London and beyond, and a free Air-Rail Link to the airport operating daily from 03:30 to 00:30.

£149.17 + VAT per room per night (including breakfast)

Novotel Birmingham Airport ****

Birmingham Airport, West Midlands, Birmingham B26 3QL (hotel website) - 25 minute walk from BHBIA Conference

Stay just steps away from the Airport Terminal at Novotel Birmingham Airport, where comfort meets convenience. Hotel does not have its own car park. We suggest booking parking online with NCP directly. With direct access to Birmingham International Airport (BHX) and easy transport links to the Birmingham International Train Station, NEC, Resorts World, and the City Centre, Novotel Birmingham Airport puts you right where you need to be.

£137.50 + VAT per room per night (including breakfast)

Ibis Budget Birmingham Airport ***

Ambassador Road, Bickenhill, Solihull, Birmingham, B26 3AW (hotel website) - 25 minute walk from BHBIA Conference

Situated at Birmingham International Airport, this modern hotel is just a minute's walk from the Airport Terminal. Ibis Birmingham Airport is also just 2-minute shuttle ride from NEC, Resorts World, Genting Arena and BHX train station (Airport free SkyRail). The hotel does not have its own car park. We suggest booking parking online with NCP directly.

£75.00 + VAT per room per night (including breakfast)

Holiday Inn Birmingham Airport NEC ****

Coventry Road, Birmingham, B26 3QW (hotel website) - 9 minute drive from BHBIA Conference

Holiday Inn Birmingham Airport NEC hotel is two miles from Birmingham Airport (BHX) with a Free Shuttle Bus to Birmingham International Train Station. We are moments from the M42 motorway and close to the M6 therefore we are a perfect location for events at bp pulse LIVE, the NEC and the Vox Conference Centre.

£99.17 + VAT per room per night (including breakfast)

Accessibility

The Hilton Birmingham Metropole offers various accessibility features for delegates and guests. If you have specific access requirements, please let us know when registering or contact us to discuss your requirements.

Read the Hilton Birmingham Metropole accessibility guide

Gala Dinner Dress Code

The dress code for the BOBI Awards Gala Dinner on Monday evening is black tie.

Press

Please also note that members of the pharmaceutical press may be in attendance and content from papers may be quoted in any coverage of the event. If you have any concerns about this, please let us know.