Speakers

Yousaf Ahmad, ICS Chief Pharmacist and Director of Medicines Optimisation - NHS Frimley

Yousaf Ahmad is currently the Director of Medicines Optimisation and Integrated Care System (ICS) Chief Pharmacist at NHS Frimley ICS. Yousaf has extensive experience within primary and secondary care, having worked in large health systems in the UK and internationally. He has represented pharmacy at a national level through past committee memberships and chairships with UK Clinical Pharmacy Association and the Royal Pharmaceutical Society bodies. Yousaf also holds several Non-executive and Board roles at various institutions including a digital health care company and several peer-reviewed research houses. In 2020, Yousaf was appointed by the Privy Council to the governing council of the General Pharmaceutical Council in the UK and therefore responsible for the regulation of over 80,000 pharmacists and pharmacy technicians and approximately 13,000 pharmacy premises in the UK. Yousaf has worked in Pharmacy and in the wider pharmaceutical industry for over 20 years now. Yousaf holds several postgraduates and undergraduates’ degrees in Pharmacy and Clinical Pharmacy, as well a number of certifications within Global Health and Healthcare Leadership. 

LinkedIn Profile 

Dana Al-Juburi, Consultant - Instar Research

Dana is a healthcare insights specialist with five years of experience in both quantitative and qualitative market research. With an academic background in Human Sciences, she has a strong interest in understanding how people think, behave, and make decisions - an interest that has shaped her approach to generating meaningful, actionable insights for healthcare brands. She began her career as a researcher, working across multiple therapy areas and methodologies, before transitioning into a more strategic role. Dana joined Instar Research in 2024, where she focuses on building long-term client partnerships and providing strategic oversight across global and local research programmes. Her work centres on helping life science organisations bridge the gap between data and decision-making, with a particular focus on innovation in quantitative approaches and understanding HCP behaviours. Originally from Iraq, Dana has lived in several countries and is now based in Madrid.

LinkedIn Profile

Helen Bennis, Senior Director – Ipsos UK

Helen has over 20 years experience within the healthcare sector working within insight and strategy roles. She is passionate about health equity and amplifying the patient voice.  She has lead a number of projects generating insights and points of view around how to tackle health inequities.  She has spoken at various patient empowerment and patient partnership conferences and been invited to speak on panels at non-industry lead events about the role of insights/ research in challenging health inequities.

LinkedIn Profile

Dr Radikha Bhatia, Global Head of Scientific Communication Excellence - UCB Pharma

Radhika Bhatia is a strategic leader in Global Medical Affairs, with nearly 20 years of experience driving excellence across scientific communications and digital solutions. At UCB Pharma, she heads Scientific Communication Excellence, overseeing processes, platforms, systems and capability building across three interconnected pillars: Scientific Publications, Medical Communications, and Medical Learning.  A key part of Radhika’s role—and a personal passion—is measuring impact.

She is deeply committed to embedding robust frameworks that track performance, demonstrate value and guide continuous improvement. She ensures that scientific communications deliver meaningful outcomes for both the organization and the patients it serves through clear frameworks and analytics. Radhika also leads the rollout and ongoing enhancement of digital capabilities, including AI adoption and advanced analytics, across literature management, conferences, and communications. She fosters a culture of innovation and operational excellence, building future-ready teams and simplifying complexity through technology.  Radhika is also a mental health first aider and wellbeing champion, advocating for overall wellbeing at work and contributing to reducing stigma and promoting positive mental health.

LinkedIn Profile

Hannah Brown, Global Head of Marketing - M3 Global Research

Hannah Brown MBA is global head of marketing for M3’s market research divisions, working across M3 Global Research, QQFS, All Global, m360 Research, ekas, Med Planet, pharma-insight, Michael Allen Company, and M3-MI. She previously worked in medical publishing, and joined M3 in 2015 as marketing director, with responsibilities including growing the membership of Doctors.net.uk and working across both med comms and market research divisions (M3 EU, medeConnect, and M3 Global Research). 

In 2025 she was appointed to the BHBIA’s Board of Directors, and is the board liaison for the fieldwork committee. Outside of work she co-hosts two football podcasts, is a season ticket holder at Stockport County, and is a member of the club’s DEI external working group. In 2015 she co-founded a women’s virtual networking, peer coaching, and mentoring hub, Women at Work, which now has over 3,000 members. She is a mother of twin tweens (about as much fun as it sounds), and a pug whose snoring she has to apologise for every time she’s on a call.

LinkedIn Profile

Tamara Burke, VP, Global qualitative business development - Konovo

With over 20 years experience in Healthcare Market Research , I have been very lucky enough to have navigated and maintained a high standard of complex qualitative offerings and solutions throughout my healthcare career. Currently working for Konovo as VP of global qualitative global client base,  My role covers qualitative fieldwork solutions for our teams globally.  My approach has always been client focused, consisting of a consultative and supportive role.  Encouraging partnership and inspiring trust.  Vital to client support is the ability to share my extensive experience in the healthcare MR sector with HCP, Payers, KOL's & Patient fieldwork. With a thirst for AI powered methodologies, innovation and efficiency within the qualitative space, maintaining a positive approach to change and development is key. 

After developing and publishing the first guide to payer research in European markets over 10 years ago, the updated version is now available to include Canada and the USA. With experience managing and mentoring qualitative fieldwork and account managers as well as being head of global qualitative sales and marketing, my extensive experience is unique. In a previous role  I involved in the start up of a  patient focused fieldwork company my experience has enriched and honed the skills needed to provide clients with very well rounded and robust recommendations and experience to help shape their qualitative and quantitative research.  Methodologies include: Qual TDIs, Face to Face , FG's , Online Qualitative, Shadowing, Online Gaming , AI technology, Device testing, MRCO, round table  & Ethnographic research.

LinkedIn Profile

Francesca Cooper, Senior Insights Manager - Bayer Plc

Having made the leap from Market Research Agency side to Pharma side last year, Francesca currently works in insights and data analysis for the Bayer UK Oncology team, and is the UK Market Research compliance lead. Prior to this she spent nearly 7 years doing qualitative and quantitative market research, and was even a winner of the BHBIA BOBI Newcomer awards in 2021.

LinkedIn Profile

Vicky Davies, Senior Insight Director - Bryter

Vicky, a Senior Insight Director at Bryter, has enjoyed over 20 years uncovering and embedding meaningful healthcare insights that inform innovation, branding, and communications. She leads the design and delivery of foundational pharmaceutical research programs, applying advanced qualitative and behavioural science techniques to surface strategic, actionable findings.

Her experience spans client and agency-side, diverse therapy areas and varied stakeholder groups but the motivation is always the same: translating complex voices and needs into clear insights that guide decision-making. Vicky is a strategic planner, an experienced moderator and a creative thinker who thrives on the ability to balance analytical rigour with emotional engagement.

LinkedIn Profile

Lucy Doorbar, CEO - LDA Research

Lucy Doorbar is the Founder and Director of LDA Research, a specialist fieldwork agency focused on engaging hard-to-reach audiences in healthcare. With nearly 25 years of experience in patient and provider research, Lucy began her career in social research with the NHS before moving into international healthcare market research with leading agencies including IPSOS and The Planning Shop International.

In 2008, Lucy transitioned to freelance consultancy and launched LDA Research in 2011. Now approaching its 15th anniversary, LDA is recognised for its ability to recruit rare disease patients, specialist clinicians, and niche healthcare stakeholders across global markets. Lucy is passionate about improving the patient experience in market research and advocates for inclusive methodologies that ensure a diversity of voices are heard.

LinkedIn Profile

Darren Fleetwood, Head of Data and Analytics – Madano

Measuring what truly counts has been the common thread in Darren’s career. In his role at Madano, Darren helps clients find meaningful answers in their data – from the reach and engagement of scientific publications to the commercial outcomes of strategic initiatives. He honed his evaluation expertise in roles spanning the NGO world and global research firms, giving him a unique perspective on how evidence-based insights can drive change in any sector.

Darren has built and implemented measurement frameworks that go beyond traditional metrics, focusing on real impact and behaviour change rather than just what’s easy to count. He is particularly known for working closely with client teams to embed these frameworks into everyday practice – whether partnering with Medical Affairs professionals to evaluate scientific communications or with commercial excellence leaders to link metrics to business objectives. Darren’s approach is collaborative and pragmatic: recognising that introducing new measures often requires managing change.

LinkedIn Profile

Lee Gazey, Head of Insights and Digital - Madano

Lee Gazey is Head of Insights and Digital at Madano, part of AVENIR GLOBAL. He helps pharma and healthcare brands make smarter, more human decisions by combining behavioural insight with digital strategy and execution. With more than 20 years in market research and consultancy, Lee has worked with global teams to uncover what truly drives healthcare professionals, patients, and brands — and to turn that understanding into meaningful action. He leads a multidisciplinary team of researchers, data scientists, and digital specialists who translate evidence into growth — from launch readiness and omnichannel engagement to content strategy and measurement.

Passionate about connecting strategy to execution, Lee champions making insights practical, powerful, and designed to drive real change. A passionate advocate for ensuring best in class insights should sit at the heart of brand strategy, he’s excited to be presenting “Futureproofing Insights: The Human Skills That Will Matter Most in 2030”, a thought provoking paper that will  exploring how empathy, creativity, and curiosity will define the next generation of insight professionals in an AI-driven world.

LinkedIn Profile

Bors Hulesch, Captain – Brains&Cheek

Bors trained as a social scientist in Budapest and Amsterdam. He has been a market researcher since 1997, and in pharma since 2005. He sits on the board of the BHBIA and is the Chair of its Sustainability Committee. He is a founding partner of Brains&Cheek, a small, global pharma MR agency. 

LinkedIn Profile

Matt Lindley, Vice President - Propel Performance Limited

A former Royal Air Force Royal Squadron pilot and a part-time Boeing 777 intercontinental airline pilot, Matt and his team of pilot consultants translate flight-deck management techniques into real-world corporate environments.

Whilst in the military he served on 32 (The Royal) Squadron, flying members of the Royal Family and government ministers worldwide, and now flies long-haul services out of London for a leading airline. Prior to flying, Matt worked at Ford Motor Company, where he implemented Japanese management techniques in automotive operations.

Matt’s specialty is Human Performance Factors, using proven flight-deck techniques to improve outcomes for teams operating under pressure. As head of PROPEL, Matt focuses on improving decision-making under pressure, leadership, and teamwork in high-pressure industries.

His work emphasizes rapid, structured debriefing, inclusionary decision-making that flattens unhelpful authority gradients, and the neuroscience of stress and trust, exploring how these dynamics shape performance, safety, and execution.

Matt delivers keynotes and tailored workshops, and leverages a team of experienced pilot-facilitators to scale these methods across global client engagements, ensuring insight turns into measurable, repeatable behaviours.

LinkedIn Profile

Joanna McDonald, Global Strategic Insights – GSK

Jo has over 25 years experience in healthcare pharma Insights and is a bit of a unicorn in the insights space having worked client and vendor side multiple times, covering global and local as well as running her own consultancy supporting organisations across a range of insight needs.

Jo is currently a Global Strategic Insights lead in Oncology at GSK, responsible for market research and forecasting in Gynaecological Oncology. Prior to this, I led all market research activities for the UK affiliate.

With a background in marketing and qualitative insights Jo is keen to ensure that pharmaceutical clients are making decisions based on market needs and competitive threats and also how agency and clients can work together better to communicate data and insights to drive action. Jo works with dashboards on a regular basis and will bring this experience to the fore during the Hackathon workshop.

LinkedIn Profile

Rory Mitchell, AI Lead - Healthcare Research Worldwide

Rory is HRW's dedicated AI lead, applying the latest advancements to make healthcare market research more engaging, insightful, efficient, and creative. He ensures AI is used safely, runs presentations with clients, and keeps colleagues at the forefront of innovation.

LinkedIn Profile

Neil Osmond, Entrepreneur & former CEO

With a career that began in pharmaceutical analytics and evolved through strategic insight, commercial, marketing, and digital transformation, Neil brings a holistic perspective to business challenges. His early roles at ZS Associates and SmithKline Beecham provided a strong foundation in commercial strategy and business analysis, which he later combined with a passion for people, technology, user-centred design and strategic execution to drive successful outcomes.  In 2007, Neil co-founded Earthware, initially developing interactive mapping solutions before pivoting the company into a full-service healthcare creative digital agency. Under his leadership, Earthware delivered award-winning digital products—including web platforms, and mobile apps—primarily for global pharmaceutical clients.  Neil’s passion is helping businesses navigate the intersection of technology, healthcare, and human behaviour, ensuring digital solutions not only meet commercial goals but deliver real-world value to users (often patients and clinicians).  Neil also has a passion for using Agile values and principles, and the Scrum methodology, to drive innovation and productivity and has personally trained or coached over 400 pharmaceutical professionals in Agile and Scrum.

LinkedIn Profile

Jemma Reast, Senior Research Director - Madano

Jemma specialises in insights that connect evidence, empathy, and strategic foresight, taking learnings from her roles across agencies and the NHS. With a career spanning patient-centred research, policy-relevant insights, and strategic consultancy, she has built a reputation for translating complex findings into clear, compelling narratives that drive action. Jemma’s work focuses on futureproofing the insights function in a time of technological disruption and resource pressure—helping her primary research team identify the human skills that will remain critical in the next five years.

She has led thought leadership on audience segmentation, cultural trends in healthcare, and the evolving role of insights in policy and patient engagement. Jemma champions curiosity, empathy, and critical thinking as the enduring capabilities that keep insights professionals indispensable in a fast-changing landscape. Her perspective combines hands-on research expertise with a broader view of where the healthcare industry is headed, making her an engaging and forward-looking voice in the conversation about the future of insights.

LinkedIn Profile

Michael Schulte, Senior Vice President - Account Management – Sago Health

Michael Schulte is Senior Vice President, for Sago Health. In this role he manages several global healthcare accounts and provides consultative services for his clients, ranging from strategic account planning, partner collaboration and project execution.  Michael has been in marketing research his entire professional career, starting off as a project manager for Horizon Insight – a full-service research consulting agency. With that experience, he learned the fundamentals but consistently challenged the status quo and in the process, developed a well-defined research strategy for the market research environment as we know it today. Michael attended the University of Kentucky and achieved his Certificate of Proficiency in Qualitative Research from the Burke Institute .  He’s an active member of both PMRC and Intellus and works out of Tampa, Florida. 

LinkedIn Profile

Matthew Stinchcombe, Engagement Manager – IQVIA

Matt has over 18 years of experience in life sciences market research consulting. He specialises in custom primary market research (PMR), delivering insights from healthcare professionals, payers, and patients to address strategic, business-critical questions across all stages of the product lifecycle.  He leads the design and execution of both UK-specific and global ad-hoc research studies, ensuring the voice of the customer is embedded in decision-making—particularly in areas such as patient pathways, disease burden, access, and value communication.  Matt works within IQVIA’s Primary Intelligence team, which is increasingly supporting clients with protocolised PMR (pPMR) approaches and developing tailored research solutions that meet rigorous methodological standards while remaining agile and responsive to evolving client needs.

LinkedIn Profile

Hannah Tough, Senior Research Director - Day One Strategy

Hannah Tough is a Senior Research Director at Day One Strategy. She has worked agency-side in the industry since 2006 and is a quantitative expert. Hannah is obsessed with excellence in research design and making quantitative data work harder to generate clear strategic direction for her clients. She is equally committed to building strong, collaborative partnerships with her clients, working together to make sure research findings land well and have a meaningful impact. Being part of Day One, Hannah is also of course a big fan of the potential of AI to enhance the amazing work we do.

LinkedIn Profile

Rhys Williams, Director – Instar Research

Rhys has worked across several leading research teams, blending together multiple sources of data to help clients maximise their understanding of therapy areas, competitive context and commercial opportunity, and the success of their drugs across broad stages of the product lifecycle. He enjoys researching and experimenting with how AI can improve our industry, 'outside the box' research approaches and specialises in oncology (but has researched plenty of other conditions!). He had a couple of careers before research, lives in Cheshire and recently became a dad for the second time.

LinkedIn Profile