Skip to main content
↑

Speakers

  1. Home
  2. Speakers

Discover Our Speakers

Meet the people behind this year's sessions.

bhbia2026 brings together voices from across healthcare business insights, people working in pharma, agencies, analytics, market research and fieldwork who are ready to share what they’ve learned and explore what’s next for our industry.

Through presentations, panel debates, fireside chats and workshops, they’ll offer practical perspectives and honest reflections on the challenges and opportunities shaping our work today.

Yousaf Ahmad, ICS Chief Pharmacist and Director of Medicines Optimisation - NHS Thames Valley ICB

Yousaf has extensive experience within primary and secondary care, having worked in large health systems in the UK and internationally. He has represented pharmacy at a national level through past committee memberships and chairships with UK Clinical Pharmacy Association and the Royal Pharmaceutical Society bodies. Yousaf also holds several Non-executive and Board roles at various institutions including a digital health care company and several peer-reviewed research houses. In 2020, Yousaf was appointed by the Privy Council to the governing council of the General Pharmaceutical Council in the UK and therefore responsible for the regulation of over 80,000 pharmacists and pharmacy technicians and approximately 13,000 pharmacy premises in the UK. Yousaf has worked in Pharmacy and in the wider pharmaceutical industry for over 20 years now. Yousaf holds several postgraduates and undergraduates’ degrees in Pharmacy and Clinical Pharmacy, as well a number of certifications within Global Health and Healthcare Leadership. 

LinkedIn Profile 

Dana Al-Juburi, Consultant - Instar Research

Dana is a healthcare insights specialist with five years of experience in both quantitative and qualitative market research. With an academic background in Human Sciences, she has a strong interest in understanding how people think, behave, and make decisions - an interest that has shaped her approach to generating meaningful, actionable insights for healthcare brands. She began her career as a researcher, working across multiple therapy areas and methodologies, before transitioning into a more strategic role. Dana joined Instar Research in 2024, where she focuses on building long-term client partnerships and providing strategic oversight across global and local research programmes. Her work centres on helping life science organisations bridge the gap between data and decision-making, with a particular focus on innovation in quantitative approaches and understanding HCP behaviours. Originally from Iraq, Dana has lived in several countries and is now based in Madrid.

LinkedIn Profile

Laura Baldock, Compliance Officer - Ipsos

Laura is Compliance Director within Ipsos UK’s Healthcare Service Line, drawing on more than two decades of experience in healthcare research and compliance. Her career spans the NHS and commercial research agencies, encompassing healthcare market research, observational research, clinical audits, and service evaluations.

Previously Quality and Compliance Lead at a global HEOR and market access consultancy, Laura brings extensive expertise in compliance, research ethics, pharmacovigilance and data privacy, underpinned by a deep passion for maintaining ethical standards in healthcare market research.

A member of the Ethics & Compliance Committee since October 2024, Laura is looking forward to helping BHBIA members navigate the evolving compliance landscape, while continuing to advance industry standards and champion the exceptional work of the committee.

LinkedIn Profile

Helen Bennis, Senior Director – Ipsos UK

Helen has over 20 years experience within the healthcare sector working within insight and strategy roles. She is passionate about health equity and amplifying the patient voice.  She has lead a number of projects generating insights and points of view around how to tackle health inequities.  She has spoken at various patient empowerment and patient partnership conferences and been invited to speak on panels at non-industry lead events about the role of insights/ research in challenging health inequities.

LinkedIn Profile

Mohammed Saleh Bham, Division Head, Healthcare – Massive Wave Research

Mohammed Saleh Bham is a healthcare communications and medical affairs specialist with extensive experience supporting global biopharmaceutical teams. He has worked across multiple therapy areas and has partnered with medical affairs and commercial teams to deliver expert engagement, medical education and evidence driven strategic initiatives.  Mohammed completed two in-house secondments with Pfizer. He first served as GLocal Real World Evidence Acceleration Team Lead in 2023, followed by a Medical Analytics Associate role in 2024. Across both placements he supported cross functional teams, streamlined processes and contributed to global medical strategy.  He has collaborated with organisations including AstraZeneca, BioMarin and Vertex Pharmaceuticals on KOL strategy, advisory boards, congress activities, speaker training and internal capability building. His experience spans cardiovascular medicine, rare diseases and other therapeutic areas, with a strong focus on strengthening relationships between companies and external experts.  Mohammed now heads the healthcare division at Massive Wave Research Healthcare where he oversees client relations, business development and healthcare fieldwork delivery.

LinkedIn Profile

Barbara Brese, Patient Engagement Manager – Boehringer Ingelheim

With over two decades of experience across the NHS and the pharmaceutical industry, Barbara brings a unique blend of clinical understanding and strategic expertise to advancing patient-centred healthcare. A pharmacist by background, she spent 22 years in the NHS, gaining first-hand insight into patient care pathways and the operational realities of healthcare delivery. Since moving into the pharmaceutical sector, Barbara has worked across three leading companies, focusing on innovative service redesign, contracting solutions, and evidence-based approaches to improve access to medicines. Her work bridges policy, practice, and patient experience—ensuring that access strategies are both equitable and sustainable.

In her current role as Patient Engagement Manager, Barbara integrates the patient voice throughout the lifecycle of medicines development—from clinical trials and real-world evidence generation to reimbursement and beyond. She is also deeply engaged in market research, driving initiatives that capture authentic patient insights to inform business intelligence, shape research priorities, and strengthen partnerships between industry and key healthcare stakeholders. Barbara will share how embedding patient perspectives within market research can generate richer insights, support more meaningful engagement, and ultimately lead to innovations that reflect real patient needs. Committed to collaboration and continuous improvement, Barbara is passionate about turning patient engagement into measurable, transformative impact across the healthcare ecosystem..

LinkedIn Profile

Hannah Brown, Vice President Strategic Accounts - M3 Global Research

Hannah Brown MBA is works across M3 Global Research, QQFS, All Global, m360 Research, ekas, Med Planet, pharma-insight, Michael Allen Company, and M3-MI. She previously worked in medical publishing, and joined M3 in 2015 as marketing director, with responsibilities including growing the membership of Doctors.net.uk and working across both med comms and market research divisions (M3 EU, medeConnect, and M3 Global Research). 

In 2025 she was appointed to the BHBIA’s Board of Directors, and is the board liaison for the fieldwork committee. Outside of work she co-hosts two football podcasts, is a season ticket holder at Stockport County, and is a member of the club’s DEI external working group. In 2015 she co-founded a women’s virtual networking, peer coaching, and mentoring hub, Women at Work, which now has over 3,000 members. She is a mother of twin tweens (about as much fun as it sounds), and a pug whose snoring she has to apologise for every time she’s on a call.

LinkedIn Profile

Danielle Campbell, Director, Insights - Madano

Danni leads the primary research division within our Insights practice. She is involved in the full spectrum of primary research, including quantitative surveys, qualitative insights from interviews, focus groups, workshops, online communities and ethnography. Her passion is qualitative research, particularly around sensitive topics and conducting research with vulnerable groups, such as patients and caregivers.

LinkedIn Profile

Nael Clarke, Director of Commercial Development - Somerset NHS Foundation Trust

I have a varied background spanning biomedical research (immunodiagnostics), the UK Pharmaceutical Industry- including a significant spell developing the early versions of market access programmes. I've spent just over 2 decades within healthcare in roles that have spanned service development, improvement and commercial lead roles. My remit as a Commercial Director for an integrated provider involves development and delivery of a wide ranging commercial strategy. Core commercial themes within the NHS at provider level include- innovation development and commercialisation, subsidiary companies and joint ventures, private care, third-party contracts and strategic working with industry partners and healthcare partners.

LinkedIn Profile

Pamela Cusick, Senior Vice President – Rare Patient Voice

Pam Cusick is an experienced research professional with more than 30 years of expertise in study design, implementation, and analysis. Her background in public health communications and research, coupled with her passion for patient advocacy, dovetail with Rare Patient Voice’s mission and vision. Pam hopes to expand Rare Patient Voice’s panels to include all patients and caregivers who want to share their opinions and impact their disease category. Pam earned a BA in Psychology from Sweet Briar College, and a MA in Psychology from the New School for Social Research. She is Past-President of the Board of Directors and Scientific Advisory Council Lead for the Horses and Humans Research Foundation. As Senior Vice President, Pam’s focus is on the continued growth and success of RPV, with an eye on client services, business development, and oversight of patient outreach, panel management, and marketing.

LinkedIn Profile

Vicky Davies, Senior Insight Director - Bryter

Vicky, a Senior Insight Director at Bryter, has enjoyed over 20 years uncovering and embedding meaningful healthcare insights that inform innovation, branding, and communications. She leads the design and delivery of foundational pharmaceutical research programs, applying advanced qualitative and behavioural science techniques to surface strategic, actionable findings.

Her experience spans client and agency-side, diverse therapy areas and varied stakeholder groups but the motivation is always the same: translating complex voices and needs into clear insights that guide decision-making. Vicky is a strategic planner, an experienced moderator and a creative thinker who thrives on the ability to balance analytical rigour with emotional engagement.

LinkedIn Profile

Paul Dermody, Head of Learning & Development - Propel Performance Limited

As Head of Learning & Development at Propel Performance, Paul leads the design and delivery of Human Performance Factors training programmes that help organisations enhance leadership capability and drive lasting behavioural change.
With over 36 years of experience in senior leadership roles, Paul brings deep expertise in Learning & Development and a proven track record of creating and delivering bespoke training solutions across a range of sectors, including pharmaceuticals, financial services, and digital technology.
He specialises in senior leadership development, strategic thinking, and management training, with a particular focus on building and sustaining high-performing teams.

LinkedIn Profile

VIP STREAM LEAD

Simon Edmondson, Global Business Insights - Oncology - Astellas

Simon Edmondson is Senior Manager in Global Business Insights at Astellas, specialising in Oncology. He brings over 15 years of experience across the pharmaceutical industry and business intelligence sectors, leading a broad range of mixed-methods market research projects with local, regional, and global scope. Simon has a keen interest in psychology with a particular focus on understanding human behaviours.    

LinkedIn Profile

Lili Ferguson, UK Rare Disease Brand Manager - Pfizer Ltd

Lili Ferguson is a Brand Manager specialising in rare diseases, with a strong focus on driving brand strategies in complex therapeutic areas. Lili brings expertise in patient-centric approaches and cross-functional collaboration, ensuring that insights translate into meaningful outcomes for healthcare professionals and patients alike.

LinkedIn Profile

Timothy Futter, Principal Consultant – IQVIA

As Principal at IQVIA, I am responsible for leading the Primary Data Collection business within the UK. This involves consulting with our clients to understand their objectives, developing study concepts, as well as the implementation and reporting of robust non-interventional studies. I bring to IQVIA an excellent understanding of the regulatory and research governance processes that underpin clinical research, coupled with experience in working with all the key stakeholders involved in research; clinicians, patients and sponsors.

LinkedIn Profile

Bors Hulesch, Captain – Brains&Cheek

Bors trained as a social scientist in Budapest and Amsterdam. He has been a market researcher since 1997, and in pharma since 2005. He sits on the board of the BHBIA and is the Chair of its Sustainability Committee. He is a founding partner of Brains&Cheek, a small, global pharma MR agency. 

LinkedIn Profile

Georgina James, Senior Insight Consultant - Bryter

Georgina is a Senior Insight Consultant at Bryter, working across qualitative and quantitative methods to develop clear answers to complex strategic questions. She brings a rigorous and analytical approach to research and has a particular interest in applying behavioural science to better understand the factors that shape healthcare decision-making. Her experience spans a range of therapy areas, and she is particularly motivated by research in rare diseases and chronic conditions, where high-quality insight improves understanding of patient experience and outcomes.

LinkedIn Profile

Lorna Kirman, Senior Director and Head of Sustainability - Healthcare Research Worldwide

Lorna has always been curious, making her well suited to a career in market research.  She has been getting to the crux of the issue for clients for over 15 years, enjoying digging deep not only with doctors or patients to understand the answers, but also turning those skills to determining what the key questions are at the outset. With a strong focus on integrated insights, Lorna thrives on developing long-term strategic partnerships with her clients.  Inside and outside of work, Lorna is a passionate advocate for a more sustainable world, committed to her own Zero Waste journey, and passionate about gardening. Lorna is Head of Sustainability at HRW, and since taking on the role has lead the team to setting SBTI targets, tracking and reducing carbon emissions, delivering to clients' sustainability requirements and increasing the awareness and education of the team at HRW. Lorna loves walking and cycling in the beautiful Lincolnshire Wolds where she lives with her family, tortoise, guinea pigs and an abundance of house plants!

LinkedIn Profile

Ben Lorkin, Senior Director - Day One Strategy

Ben has 19-years healthcare experience, is a qualified NLP practitioner and is passionate about behavioural science and pioneering the use of new thinking and approaches Ben is fascinated by understanding why people do what they do and how this can be leveraged to influence behaviour and brand strategy.

LinkedIn Profile

Joanna McDonald, Global Strategic Insights – GSK

Jo has over 25 years experience in healthcare pharma Insights and is a bit of a unicorn in the insights space having worked client and vendor side multiple times, covering global and local as well as running her own consultancy supporting organisations across a range of insight needs.

Jo is currently a Global Strategic Insights lead in Oncology at GSK, responsible for market research and forecasting in Gynaecological Oncology. Prior to this, I led all market research activities for the UK affiliate.

With a background in marketing and qualitative insights Jo is keen to ensure that pharmaceutical clients are making decisions based on market needs and competitive threats and also how agency and clients can work together better to communicate data and insights to drive action. Jo works with dashboards on a regular basis and will bring this experience to the fore during the Hackathon workshop.

LinkedIn Profile

Rory Mitchell, AI Lead - Healthcare Research Worldwide

Rory is HRW's dedicated AI lead, applying the latest advancements to make healthcare market research more engaging, insightful, efficient, and creative. He ensures AI is used safely, runs presentations with clients, and keeps colleagues at the forefront of innovation.

LinkedIn Profile

Dr. Myron Odingo, Health Informatics Manager - Sanofi

Myron Odingo is a Health Informatics Manager at Sanofi with over 10 years of experience developing and deploying artificial intelligence solutions for patient identification and management. His unique career journey spans academia, the NHS public sector, clinical practice, and the corporate pharmaceutical industry, providing him with a comprehensive understanding of healthcare data challenges across multiple environments.Myron holds a PhD in Pharmacoepidemiology and a Master's degree in Pharmacy, combining deep clinical knowledge with advanced research methodologies. He is currently pursuing an Executive MBA to further strengthen his strategic leadership capabilities. His expertise lies in translating complex healthcare data into actionable insights that improve patient outcomes and operational efficiency.Throughout his career, Myron has specialized in leveraging AI and advanced analytics to identify new patient populations and optimize the monitoring and management of existing patients. His work bridges the gap between cutting-edge technology and real-world clinical applications, making him a valuable voice in discussions about the future of data-driven healthcare.

LinkedIn Profile

Laurence Olding, Director - Bryter

Laurence, a Director at Bryter, is a seasoned expert with over 15 years of in-depth research in this evolving market. His unique approach combines innovative research methods with a keen focus on simplifying complex concepts. Laurence’s expertise lies in integrating novel techniques with clear, impactful deliverables, providing insights that extend far beyond the confines of a single presentation. His work resonates with audiences, offering a clear and comprehensive understanding of the subject matter.

LinkedIn Profile

Olga Ostrovska, Director of Operations - QQFS

Olga is an experienced market research specialist with a demonstrable history of working across both healthcare and consumer sectors. With 16 years of experience behind her back, and has been involved in multiple operational roles. Olga joined QQFS when she moved to Sweden in the beginning of 2021. She is highly skilled in both project and account management, client servicing and leading a team of project managers across both quantitative and qualitative departments. Olga is passionate about providing impeccable client service as well as coaching team members to achieve success.

LinkedIn Profile

Tom Pugh, Chief Revenue Officer - M3 Global Research

Tom joined M3 Global Research as Business Development Director in 2017. He joined the TNS Custom Market Research graduate programme, focusing on large, quantitative multinational trackers for large technology and consumer brands, before joining PrecisionIR as Sales Director for continuous investor relations data feeds in 2007. He has worked in international fieldwork since 2010, holding senior sales roles at major organisations.

LinkedIn Profile

Bridget Pumfrey, Partner - BPR Pharma

Bridget is a specialist in healthcare business insights with over 25 years of experience helping organisations turn research into meaningful commercial impact. She has held senior leadership and director roles at Martin Hamblin, GfK, and Double Helix, leading insight programmes across the healthcare and pharmaceutical sectors.  In 2011, Bridget co-founded BPR Pharma with Matthew Brooks, combining deep sector expertise with a clear focus on delivering insights that genuinely drive client success. She is known for her curiosity, strategic thinking, and ability to translate complex data into clear, actionable recommendations.  An active and long-standing member of the British Healthcare Business Intelligence Association (BHBIA), Bridget currently serves as Deputy Chair of the BHBIA DE&I Committee. She has run webinars focused on designing inclusive research for neurodiverse individuals and addressing access to healthcare issues for the transgender community. Bridget brings her commitment to diversity, equity, and inclusion, alongside her extensive experience, to every project and initiative she undertakes.

LinkedIn Profile

Anthony Romain, Director of Reseacrh Innovation - Instar Research

Anthony is Director of Research Innovation, bringing over 12 years of experience in market research, with a strong focus on healthcare. He holds a Master’s degree in Marketing and Quantitative Research from the University of Grenoble, in France. He began his career in consumer research at GfK and Ipsos, before specializing in healthcare at AplusA and Kantar. There, he led research teams and built deep expertise in areas such as oncology patient chart studies. In his current role, Anthony is responsible for shaping how research is designed and delivered across Instar’s global organization, developing and standardizing products, tools, and methodologies to improve consistency, scalability, and efficiency. He also plays a key role in driving innovation by exploring new approaches, such as emerging technologies and AI-enabled solutions, to enhance research quality, accelerate insight generation, and increase overall business impact.

LinkedIn Profile

Arby Saboonchian, Customer Experience Director - ValueBase

My name is Arby Saboonchian, and I am an analytics professional with extensive experience across the healthcare sector, spanning both industry and agency environments. My work has focused on helping organisations make better decisions through the application of robust, insight-driven analytics, particularly within market access. A key part of my role involves supporting clients to navigate the complexities of market access, and highlighting the importance of getting local and sub-national access strategies right. In my position, I partner with a wide range of clients to help them gain a deeper understanding of both national frameworks and the realities of implementation on the ground.

LinkedIn Profile

VIP STREAM LEAD

Daniel Sargeant, Head of Business Intelligence - AbbVie

Daniel Sargeant is Head of Business Intelligence at AbbVie UK, where he leads a large, multidisciplinary team spanning analytics, data transformation and insight generation. He is responsible for enabling data-driven decision-making across the organisation, translating complex data into clear, actionable strategies that support commercial performance at scale.  With over 15 years’ experience across finance and analytics, Daniel previously held senior finance roles before moving into business intelligence. A CIMA-qualified professional, he brings a strong analytical mindset and a pragmatic, business-focused approach to delivering impact in the pharmaceutical sector.

LinkedIn Profile

Emelia Smith, Senior Insight Consultant - Bryter

Emelia is a Senior Insight Consultant a Bryter with a decade of experience in the market research industry, starting in project management and spending the last seven years as a healthcare researcher. She most enjoys using advanced analytics to make understanding complex data intuitive, but as a mixed-mode researcher believes the best research looks at both breadth and depth. Having studied Biological Sciences at Oxford, and with an evolutionary theory publication in Nature Communications, Emelia is happy learning about and working across all indications. More recently, she has been delving into the complexities of women’s health and medical misinformation, finding a passion for how these areas interconnect and the consequences on public health and healthcare professionals. Emelia and the team achieved ‘finalist’ status in the 2024 ‘Best Use of Innovation’ award for effectively applying COM-B to a quantitative study to deliver meaningful and actionable insights.

LinkedIn Profile

Matthew Stinchcombe, Engagement Manager – IQVIA

Matt has over 18 years of experience in life sciences market research consulting. He specialises in custom primary market research (PMR), delivering insights from healthcare professionals, payers, and patients to address strategic, business-critical questions across all stages of the product lifecycle.  He leads the design and execution of both UK-specific and global ad-hoc research studies, ensuring the voice of the customer is embedded in decision-making—particularly in areas such as patient pathways, disease burden, access, and value communication.  Matt works within IQVIA’s Primary Intelligence team, which is increasingly supporting clients with protocolised PMR (pPMR) approaches and developing tailored research solutions that meet rigorous methodological standards while remaining agile and responsive to evolving client needs.

LinkedIn Profile

David Thorne, Transformation Director - Well Up North PCN

David is Transformation Director of Well Up North Primary Care Network, covering north Northumberland and its 63,000 patients. Well Up North is a leading example of advanced neighbourhood and integrated working. His work is focused upon Northumberland’s place as a leading development site for Advanced Foundation Trust and Integrated Healthcare Organisation working. Originally a nurse, David has since taken on leadership positions across various NHS sectors. He has served as both Chair and CEO for several primary care alliances, received recognition as a past CCG Manager of the Year, and acted as programme director for major transformation initiatives. 

LinkedIn Profile

Ali Wilson, Partner - Day One Strategy

Ali Wilson brings over 25 years of experience shaping and delivering strategic insights across the pharmaceutical industry. Having spent more than 15 years in senior client-side leadership roles — including over a decade at Johnson & Johnson — Ali has developed a deep understanding of commercial strategy and operations across global markets, therapy areas, and all stages of the product lifecycle. Her career spans client, consulting, and agency environments, giving her a unique perspective on how to bridge scientific understanding, strategic thinking, and commercial execution. Today, as a Partner at Day One Strategy, Ali focuses on transforming how healthcare organizations harness the combined power of human intelligence and AI to generate deeper insights, make faster decisions, and deliver smarter strategies.

LinkedIn Profile

Sponsors & Exhibitors

  • M3 Global Research
  • Bryter
  • Convosphere
  • IQVIA
  • Konovo
  • Vepora
  • Purdie Pascoe
  • Fine Research
  • GRG Health
  • Holden Healthcare
  • myTranscriptionplace